Discovery Workshop

The use of a GDSN data pool and the implementation of the GDSN standard often presents suppliers with major challenges and raises questions.

  • What is the GDSN?
  • Which data must be provided?
  • Where does this data come from in the company?
  • How does the quality assurance of this data take place?
  • And how is the data made available to the data pool?

We want to answer these questions. Develop your individualised procedure model for the use of a GDSN data pool in a full-day workshop together with us.


customers on the customer side are typically responsible for marketing, sales, product management and the master data team of your company.

GDSN data pool access

Access to the GDSN in a few steps.
You register as a b-synced user, select a suitable pricing model that fits your scope of use, configure a communication channel and are immediately “GDSN-ready”.

You can send your GDSN-XML messages directly to the b-synced data pool and thus make them available to merchants connected to the GDSN.
Or you can use a “GDSN-ready” solution from our partners.

Over 44,000 subscribers (GLNs) today use the GDSN as a platform for global master data synchronization between industry and trade. As a supplier, you can reach more than 1,700 data recipients in the GDSN, for which more than 24 million articles (GTINs) are already available today.

b-synced offers you full control over your GDSN activities in a clear and simple user interface.

  • sent messages
  • error in the messages
  • trade feedback on data quality and synchronization status

GDSN – simple, cheap, good! From the end of Q1/2018.

Any2Standard Mapping

Every manual activity is time-consuming and prone to errors. Error correction means consequential effort. This is why b-synced relies on the simple integration of existing IT systems and the automated transfer of product information in order to reduce manual activities as far as possible.

The challenge for suppliers is to provide data to the data pool. To implement the GDSN message standard, a separate GDSN XML interface is required. Or a software solution for the administration of master data that includes such an interface.

b-synced offers an alternative to all suppliers who cannot or do not want to generate GDSN-compliant XML messages themselves and who cannot or do not want to implement a “GDSN-ready” solution.

In the Standard2Any mapping we create an individual mapping for you, depending on the effort and costs, so that you can make your product data available in any desired format. We convert this data into the GDSN-compliant XML format.

Your advantages:

  • Data provisioning in any format
  • no adaptation of own systems necessary
  • no effort for the implementation of your own interface or a “GDSN-ready” solution
  • significantly less effort for manual data acquisition and error correction